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CALL FOR AN ACTION
Consider also overall goal you have for each message. What is it you want reader to do after he or she finishes reading? Do you want them to re-visit your site? Subscribe to your ezine? Get back in touch with you? Define action you want your reader to take and call them to that action by end of message if not sooner.
TIME INTERVALS
Almost exclusively, you'll want first email from your multi- message auto responder sent out immediately. From there, though, how long do you wait before sending next one?
In general, if you're providing information, such as in a marketing course, you'll want to send messages daily until finished. If your goal is to follow up on a visit to your business opportunity, though, you may want to spread your messages out a bit.
Your goal in this case is not just to provide information, but to stay in contact over time and remind your reader to look further into what you are offering. Send your messages more frequently in beginning, perhaps every other day, and less frequently as time goes by. This will give you more opportunities for contact without overstepping your welcome.
RESOURCES
There are many auto responder services available online. Some of most popular are:
Get Response http://www.globalwealthnow.com/getresponse.html
Aweber http://www.globalwealthnow.com/aweber.html
List Warrior http://www.globalwealthnow.com/listwarrior.html
Quicktell http://www.quicktell.com
Send Free http://www.sendfree.com
As well, there are a multitude of marketing programs that offer auto responders as part of their program.
One more thing to consider, however, is benefit of having your auto responders reflect your own domain name. Having your messages come directly from your site will only increase credibility of your business.
To get auto responders on your own domain, you'll need to install a CGI script on your site. Again, some marketing programs provide auto responder scripts as a benefit of membership. One such program is Internet Marketing Warriors. http://www.globalwealthnow.com/warriorpro.html
Searching for 'auto responder scripts' will get you several results to check out as well.
PROMOTING WITH AUTO RESPONDERS
The main thing auto responders can do for you in terms of promotion is offer repeat contact with potential customers. Auto responders carrying good content can recommend products or services, refer to affiliate programs, solicit ezine subscriptions or site visitors, re-emphasize benefits of a product or opportunity, explore further benefits, and even carry related classified advertising along with message.
Start by providing useful content related to what it is you wish to promote, and then include a call to action in each message that directs people toward what you are offering.
Auto responders are certainly an indispensable tool for online marketers. Consider how they can play a more useful role in your business, and you're bound to increase your profits.
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*written by Joe Bingham of NetPlay Marketer http://www.netplaynewsletters.com ---------------------------------------------------------------
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