Viral marketing is a good way to promote your site too. These Tell-A-Friend promotions have been around for a long time, but with advent of e-mail, it's now easier than ever. A great way to do this is to offer free e-cards on your site. Someone sends a card to a friend, but friend must visit your site to pick up card, where they are encouraged to send a card of their own. People love sending cards for free, and in return they gladly promote your site. Another option is to have one or more ebooks or reports on your site with interesting information that people can download for free. In ebook, you tell people to pass it along to any of their friends while including information about your site.

You can also try affiliate programs. These are programs where you have a product or service, someone else promotes it on their site, and you pay them a commission for every referral or sale they give you. These can be tricky, as you need a program to track referrals. There are different companies that offer tracking programs for businesses, just be sure to check them out well. This allows your products, services and website to be promoted by others.

By far, best way to promote your business is through customer loyalty. You can do this in an unlimited number of ways. Some travel sites will send e-mails to clients containing information about their destination, like weather, discounts and interesting sites. You can offer a regular e-mail newsletter, advice on a bulletin board, useful links or anything else you think your customers would find useful.

Every business must market itself, especially on Internet. So try marketing techniques you think will work best for your site. Whatever you decide to do, keep reevaluating your marketing techniques to be sure what you're doing works for you.

If you wanted to include a copyright on each page, then put this into text file

Copyright © 2004 Jeff Colburn

and save it as a text file. Let’s call it copyright.txt.

Now, create web page where you want copyright to go. In place where you want to see copyright, put

then upload this web page to your server. When you go to this page with your browser, you will see copyright information where you want it.

If copyright doesn’t show up, recheck above command. Be sure spacing and capitalization are correct.

I usually put these text files in my main folder with all SHTML files. Another option is to put all of SSI text files into their own folder. If you do that, then command will look like this

Replace word “directory” with name of directory where your text files are located.

Now you can use SSI’s to include anything you want on various pages. And feel free to include as many SSI’s on a web page as you want. I use up to five on some of my pages. The real secret is to carefully plan out your site and its future growth. This way you can include SSI’s as you create your site, instead of adding them to your site after it’s completed.

So have fun with SSI’s, be creative and let your server do as much of your work as possible.