- Well, does your site sell goods? Then which goods in particular do you most want to sell? Or which goods are easiest to sell, easiest to convert a visitor into a customer (allowing you to follow-up)?

- Does your site offer content, supported by affiliate programs (like my own site)? Then which affiliate programs are most relevant to your site? Which offer best rates of commission, with best chance of a sale?

- Does your site simply operate a newsletter? Then do you make it easy for people to subscribe, from *any* page on your website? And do you sell benefits of your free newsletter, make people WANT to subscribe?

Dr Ken Evoy introduced Most Wanted Response (MWR) in his 'net- selling bible' Make Your Site Sell. It's probably most important lesson in all of Make Your Site Sell. In essence, MWR is what you most want your visitor to do after reviewing your content. And it should always:

* be reasonable * be measurable * be a good fit * qualify visitor

Some techniques of getting your most wanted response include using word YOU often in sentences, using commands, making sentences active (rather than passive) and creating powerful headlines.

These are just a few ways to achieve your site's most wanted response (there are more).

What's MOST IMPORTANT, however, is that you understand concept of a Most Wanted Response for your website, and you set about trying to achieve it. Then, and only then, will all effort you make in generating traffic to your website be worth it!

Happy promoting!

PS My site's most wanted response is *not* what you might think it should be. None of shopping sites listed on Shop Tour UK run affiliate programs as good as those I now actively promote!

As you can see, text link for same product has a far higher hit to impression ratio, than does banner ad. Program 1 banner ad has a 5% hit to impression ratio, while text link for same product has a 50% hit to impression ratio. This means text link is generating ten times more traffic than banner ad for same product.

Using Product 1 as an example, this has a hit to sale conversion ratio of 40% (Ten hits would generate four sales.) Using a profit of only $1 from each sale, this converts to following:

Product 1:

Banner Ad: Products Sold: 2 Profit: $ 2. Text Link: Products Sold: 22 Profit: $22.

If above was representative of average traffic/sales generated in an hour, this would equate to following daily income:

Daily Banner Ad Income: $ 48. Daily Text Link Income : $528.

This example is used for illustrative purposes only. Your actual statistics may vary. However, one thing will remain constant, almost without exception, text links will far surpass banner ads for generating hits.

Examples for using text links and various wording and presentation of text links can be found on our website: http://www.taddgroup.com and on our sister site http://www.mysticbeagle.com

I strongly encourage anyone who isn't already using text links, to give it a try. Post a text link on same page as a banner (for same product), and track click through percentages for each over a couple of weeks. I think you'll be amazed by difference, and pleased by increase in your profits.

As a side note, if you insist on using banners, try using interactive banners - those which provide a function such as a search box, etc. These generally get twice hits as do regular banner ads, but still cannot compare what a text link will generate.