How then are your "most likely" customers different from general population?

I ask this question because no two businesses are exactly same. Each business has potential to attract different people. Your product or service may have specific features or customer benefits. There could be a difference in pricing, level of service you offer, quality standards, presentation, distribution, brand image, location, convenience, guarantees etc.

With this in mind it is fair to assume that your "most likely" customers, are different from general population. Your customers may be different from customers that your competitors have.

If you can identify how they are different, then it will be much easier (and more cost efficient), to reach them. You'll be able to target these prospects in a way that makes them "sit up and listen."

If you can find out what makes your customers different from rest of population, then you'll save yourself a lot of money and effort chasing after wrong people.

6. Participate in online communities like newsgroups, discussion boards, e-mail discussion lists and chat rooms. You will meet many people and in return they will get to know you.

7. Donate your time, products, or services to charities. You can list charities you've contributed to on your web site. This will show visitors that you and your business care about others.

8. Promote yourself offline; teach a free class offline, speak at business seminars, join a business club or association. Assemble fundraisers for charity. These are just few ideas to promote yourself offline.

9. Offer free consulting to your visitors. You could do it via e-mail or phone. They will get to know you and feel more comfortable buying your products.

10. Publish information about yourself and business history in your ad copy. While people are reading it they begin to trust you and your business. Don't over do it though, you want to keep them interested in your product.