Continued from page 1
2) Ignore
Naysayers - There are times to listen to 'focus groups' and times not to; and Mateschitz is really glad he didn't listen. >From article: "Before launching, Mateschitz hired a market research firm to test Red Bull's acceptance. The result was a catastrophe. People didn't believe taste, logo, brand name...I never e xperienced such a disaster."
Did Mateschitz believe in his idea 100%? You bet he did. There's a time to 'hear' your market and there's a time to go for it. Mateschitz was 100% correct in his heart and his decision.
3) Singles and Doubles - I used to go for 'homeruns' and millions before I ever made hundreds and thousands; most people fall into this trap also.
One of big things that changed my life was making my goals smaller and celebrating those small steps and victories.
We all know you need to make $500 and $5,000 before you can make $50,000 and $1,000,000, but sometimes people forget this.
Mateschitz sells 2 billion cans of Red Bull now a year. But look how he got that. It was with singles and doubles. First year can sales: 1 million Second year can sales: 2 million Singles and then more singles. Step by step. Can by can. This is how ALL success happens.
Ask yourself: What is next simple step I could take TODAY to move my life and/or business forward? Mateschitz took long-term view and UNDERSTOOD that you sell a billion cans ONE can at a time.
If this makes sense to you, you must pick up my 'Power of Concentration Success System' because it will help you stay focused and get those 'singles and doubles', go here: http://www.1automationwiz.com/app/adtrack.asp?AdID=129040
There are many simple lessons to be learned from billionaire Dietrich Mateschitz. Pick ONE of 3 above and start using it TODAY.
Talk to you soon.
Mike Litman www.mikelitman.com www.greatnessheldhostage.com
Mike Litman is the co-author of the #1 Best-selling book Conversations with Millionaires. Over the last 3 years, Mike has unleashed the greatness of tens of thousands of people worldwide. Networking Times Magazine called Mike Litman ‘a modern day Napoleon Hill’ and at the age of 30 he’s already shared the stage with well-known speakers such as Mark Victor Hansen and Bob Proctor.
