If you know broad keywords that you should target but don’t have any idea how to make it more specific, use this little tool from Overture to show you what queries people make relevant to this keyword. Click here for tool.

Place keywords in right locations

For search engines page title is most important part of page. Make sure that you use your targeted keyword over there. For previous example your title may look like: ‘Supplier of Quality Stonewashed Jeans Fabric’.

Use your keywords in different forms in Meta tags and Description. Use singular and plural variations of words. Since search engines also look at content of your page, try using keywords in your headlines and don’t forget to mention them in first paragraph of page.

But do not over do it! If search engines feel that you are over using a word to lift your ranking, they may consider it as spamming, and block your website from their listing.

Content is king

According to research, primary reason for people to be on Internet is information. People want information, quality information, lots of it and in most of cases for free! This is reason why search engine spiders are created to look for good, relevant textual contents. If you are looking for a top position on a specific search, your website must have quality relevant content.

If yours is a website that only sells product or services, you may ask, how can you possibly have enough content? Apart from detail description of products or services that you provide, you should also emphasize on benefits of products. If you have related to your products articles, whitepapers etc. you must post them on your site as well. It’s important to post quality information related to your products or services as this also position your website as a knowledgeable leader in your respective industry and create interest among your audience to revisit site.

Try renewing information on your site on a regular interval. This, as well, will increase repeat visits from people and search engine spiders.

Submission to search engines

Once you are ready to submit your site to search engines, all you have to do is to go to relevant search engine site, fill up form there and submit. You can do it manually for each search engine separately or you can use programs to do it automatically. If you miss a search engine, you don’t have to worry about it much, as search engine spiders or “Bots”, as they are also called, constantly look for new websites to index. However, it’s a good idea to submit to major search engines and directories regularly. You should also resubmit your website to search engines in order to expedite process of indexing after each significant change you made to site.

Sales and support costs By automating sales and customer support processes companies can reduce over head costs over 25-30% easily.

Inventory keeping costs Clearer visibility and forecasting ability allow companies considerably reduce inventory keeping costs.

Most executives agree that primary reason why they feel that companies should participate in E-marketplace is its ability to streamline supply chain mechanism. Many inherent inefficiencies of supply chain process can be eliminated thanks to integrated to e-marketplaces supply chain solutions.

What sellers have to do in order to participate in E-marketplaces and reap numerous benefits that it can provide? As most of administrative and operational tasks are done automatically by e-marketplaces, participation in them is not a difficult process.

These are basic steps that a seller must take to participate in an E-marketplace:

Register Registration might be an easy job of filling up a form. It is much better to take some initial preparations before doing this.

Choose a good login name: your login can be used by E-marketplace to give you subdomain name, i.e. login.e-marketplace_name.com.

Profile: A well-written profile increases company image.

Logo: your logo helps you brand your company.

Add your products or services to E-catalog

Most E-marketplaces furnish with easy to use forms or wizards for sellers to add their products to E-catalog. As product and service classification used in E-catalogs often is an industry standard, it is important to spend some times to find perfect subcategories for your products or services. If you have any doubt contact customer support of E-marketplace. Fill up as many given fields are there for a product as you can. The more information buyer gets right away faster his buying decision would be.

Create offers

Most sophisticated E-marketplaces have various sales platforms apart from E-catalog inclusion. Make general sales offers, time sensitive offers (hot offers – with offer expiry dates) and auction offers of your products and services. Determine terms and methods of price, payment and shipment. Decide how you will handle portions of supply chain that you have to do offline.

Although, most of supply chain process can be done online, not all e-marketplace offer a complete end to end solution. You also have to figure out what part of your back office can be integrated to E-marketplace.