Now remember that what you offer and how you offer it are key variables to success with leads programs (see above list). The what is up to you (your primary MLM)....the how is helped along by program's system and training in support of your primary MLMs concept. Keep in mind you should definitely use whatever approach your company trains to (phone scripts, emails, direct mail, etc.). You combine specific leads system, tools, and training with your company specific marketing approach.

The best leads are fresh, non-shared (exclusive), double opt-in, pre-surveyed leads. You want leads 48 hours old or less, not 30-90 days. You also want leads that aren't sold to a gazillion other folks. Just how receptive do you think they'll be to you if you're 99th person to contact them? You also want people who've expressed a DEFINITE interest, not those responding to a free offer or sweepstakes ploy.

Also look at what tools program makes available for you. For example, do they have autoresponders with unlimited capability? Are leads easily importable via CVS format? Do they also provide you a generic lead prospecting site explaining concept of a home business that you can use to supplement you're company marketing tools....and to generate your own leads if you wish (nice ice breaker)?

Training is another important factor. Do they consistently share practical, tested, from experience tips designed to show you exactly how to use a leads program to build a business? For example, will they even "tweek" your email series live on training calls (mine does, that impressed me). In short does training allow you and your group to create a duplicable approach?

Plus, PLEASE understand that it takes time. You need to honestly and aggressively work a leads program for at least 6 months . If you're not commited to that stay away. In fact, if you're that impatient Network Marketing isn't for you anyway.

The bottom line of all these tidbits is this.

Be smart...find a program that fits your criteria per above comments. Then plug in your group and GET TO WORK!

Hmmmm....doing things right way? May be slower (by appearance) but definitely kind of structure to build.

The others -- those emotional "I'll jump" looking for a good time crowd? How did they fare?

Briefly... they didn't do diddly.

Customers dropped after a short time or never fully activated and paid. The sub-agents sat on their hands waiting for something to happen. They all had attention span of my teenage son on a Friday night... in a theater full of equally hormonally challenged teenage girls.

No focus... no effort... all looks with no substance.

Now, see difference?

You may get numbers and "massive growth" from hype, but it's all smoke and mirrors. Doesn't mean squat.

While less flashy professional and honest approach gets results. Real results. It may not make headlines. But it will sneak up on ya. Before you know it, you've got a heck of business others won't have.

It pays to be a tortoise. Plod along to finish line.

Let hare run around like a fool. You can send him/her a post card from your yacht!

Hope ya learned something....

Be honest... be helpful... be yourself... and have fun.