1. An e-zine will STAY IN TOUCH with your clients and prospects for you on a regular basis.

Unless you continually follow up with clients and prospects, they'll soon forget about you. But imagine calling or writing each and every one of them every week! That would be nearly impossible to pull off.

Well, an e-zine achieves same goal - keeping you on their "radar screens," but in an unobtrusive way. This constant contact makes these folks more likely to think of YOU - not someone they heard about yesterday - when they need to hire someone who provides your services or products.

2. An e-zine will effortlessly SPREAD THE WORD about you and your business.

If you write a decent e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that old shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle - clients passing on word about your product or service - is called "viral marketing" these days.

Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list - thanks to viral marketing mixed with some promotional legwork.

Is your business going through a period of slow or no growth? Here are 4 low-cost ways you can revitalize your business - and increase your sales.

1. PROMOTE A NEW USE FOR YOUR PRODUCT OR SERVICE

Find and promote a new way customers can benefit by using your product or service. You will immediately attract a new group of potential customers. You will also capture customers from your competitors who cannot provide or do not promote this new benefit.

For example, I recently saw a promotion for a well-known marketing course normally sold to individuals. The promotion targeted sales organizations and offered a special group purchase plan. It stressed how course would increase sales organization's productivity and income.

2. USE A NEW METHOD OF ADVERTISING

Test some new methods of advertising to attract a fresh group of prospective customers.

For example, print your best small ad on 4 by 6 inch postcards and mail them to a list of prospects in your targeted market. Postcards cost very little to prepare and send. And your promotions will not be seen by competitors who see (and copy) them in most other media.

TIP: Continually test new marketing methods - and old ones you never tried. You can reach more prospects and generate more sales with a variety of marketing methods than with just one or two.

3. GENERATE SOME FREE PUBLICITY