Marketing: Are All Internet Marketers One-Dimensional?

Are All Internet Marketers One-Dimensional?

Written by Henry Eldridge-Doyle

If you are using repparttar

popular Overture inventory or any of repparttar 119862

many tools that mine it for your keyword research, you could be severely limiting your website or PPC traffic, and negatively impacting your potential sales.

The Overture inventory has always been a staple source of words and phrases for pay per click (PPC) advertisers and website builders alike, but it suffers from a very big problem – it’s one-dimensional.

If you search repparttar 119863 inventory for a phrase like ‘used cars’, you will get back lots of results, but they will all contain repparttar 119864 seed phrase ‘used cars’. That means it’s up to you to think of all repparttar 119865 possible seed phrases that a web surfer might use in a search engine when looking for your product or service.

Thinking up seed phrases is not particularly difficult, of course, but can you be sure you'll get all repparttar 119866 possibilities? People are very different, and they search in different ways, so it stands to reason that everyone will think of slightly different seed phrases to search on.

So what's repparttar 119867 answer? Suprisingly perhaps, there is a solution right on your doorstep - your competitors! Websites targeting repparttar 119868 same niche as you, that rank highly in repparttar 119869 search engines, have not got those rankings by accident - they have already done a lot of keyword research. By examining repparttar 119870 keywords used on these sites, most notably in repparttar 119871 title, description, and keywords-meta tags, you can find a whole range of new words and phrases related to your topic.

How to Organize Your Marketing

Written by Charlie Cook

"I hate sales pitches!" You may have felt this way yourself or heard others say it. If it's such a common response, what's repparttar

best way to organize your marketing to attract new clients and customers?

While getting all aspects of your marketing right can be complicated, repparttar 119861 simple truth is that you can attract many more clients and be far more successful by doing just one thing.

To get repparttar 119862 attention of your prospects and gain their trust and their business, base your marketing on repparttar 119863 way your prospects make buying decisions. Just as a sweater needs to fit its owner, your marketing needs to fit your prospects.

Mirror Your Prospects' Decision Making Patterns How do your prospects make purchasing decisions? A research study by Enquiro and Marketing Sherpa found that 86% of Internet users begin a search using Google. Of these, 63% scan repparttar 119864 search results, looking for key phrases in order to determine which sites to visit.

If your target market doesn't find repparttar 119865 key phrase they are looking for, they won't contact you. It doesn't matter how long you've been in business or how happy your clients are; if your marketing message doesn't match repparttar 119866 language your prospects use, tens of thousands of people will n/ever find you. This is true even if they need and want your products and services.

First If you want people to respond to your search engine listing, billboard ad, radio spot or business card, repparttar 119867 handful of words you use need to grab their attention. Invest repparttar 119868 time and effort to create a brilliant marketing message. Tailor it to your prospects' problems and concerns and they'll take notice.

Once you have your prospects' attention, you may want them to buy your products and services right away, but this is not realistic. While a small percentage of prospects with an urgent need may buy on first contact with you or your website, repparttar 119869 vast majority won't. The research by Enquiro and Marketing Sherpa found over 80% of people looking to buy research a purchase for a period of time ranging from one week to four months, with 54% taking one to three months.

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