Are PopIns better than Banners or PopUnders? Written by John Iacovakis
In past, website directories, online classifieds, safe lists and banner ads were all terrific ways to obtain website traffic. But Internet is a dynamic medium that is constantly changing. And some methods just haven’t been able to keep up. On top of that, cost-per-click advertising is costing today’s entrepreneurs as much as several dollars per visitor! Search engine optimisation is a long-term strategy, costing thousands of dollars (unless you do it yourself) but results are not guaranteed… Pop Under advertising campaigns are cheap but you have to know how to properly set-up a pop under campaign. In my opinion, PopIn (layer) ads are a terrific (and cheap) way to attract attention of thousands of visitors: PopIn ads receive a click trough rate of 1% - 2.0% (some popin layer ads receive a CTR of up to 5%)
| | The Truth About Pay-Per-Click AdvertisementsWritten by Alyssa Duvall
Are pay-per-click ads best method of getting customers to your website?Essentially there are two ways your website can get to top of a search engine's results: * Pay-per-click ads, where you pay for your site to appear in “Sponsored Links” area on right side of results page * Search engine optimization, where your site is optimized to be at top of natural/organic results on left side of results page (link to our SEO page) JupiterResearch analyst Niki Scevak stated that one in seven searchers click on a paid/sponsored link. If you do math, that's only 14% of searchers who are choosing pay-per-click ads to get to information they are searching for. It also means, if you concentrate all your search efforts on pay-per-click you will only be reaching 14% of your potential customers.
|
