by Raymond Johnston Jr. You have decided to start your own business on
internet. The first question is what do I do? What kind of service do I offer or what product do I sell.
What field are you knowledgable in? What do you have to offer others? Am I qualified to help others?
Most everyone has knowledge and ability to help others. The problem is that most do not have confidence to share that knowledge. We question ourselves and abilities that we possess.
Years ago when I was in United States military, I learned some valuable lessons about people. The majority of people are content to follow. There is nothing wrong with this and world needs followers as well as leaders.
The world also needs leaders and confidence that goes with that role. To be a successful leader, you must have confidence in your own abilities. And to be successful in marketing world, you must be a leader.
You must have confidence that you can help others and have ability to convey that confidence to them. You must possess knowledge to allow you to portray this confidence to your clients as well.
If you cannot convey this confidence to your potential customers, you will have a very difficult time being successful in any type business. People come to you for help, you must project a sense of confidence or you have little chance of attaining that success.
A few years back when I was in advertising business, a client told me one day that I seemed so confident that ad campaign I has just written would be a rousing success. He asked me how I could be so confident when we had yet to even test campaign?
My answer to him applies to almost any task or any field. I told him that I was confident because I had spent many hours studying market that we were targeting. I had also spent many hours looking at other ads, both successful and unsuccesful. I had then spent a lot of time putting together campaign and when I finished, I went back and spent even more time ensuring that everything was just right.
