Business: Beating The Competition

Beating The Competition

Written by Sue and Chuck DeFiore

Unless your product or service is one-of-a-kind, you've got competition. To beat them, you have to make sure you're repparttar

key company, repparttar 104479

one your customers turn to above all others. How do you do that if you're new and small?

Try these strategies:

Use your size. You're new, small and aggressive. Be more flexible than your competitors. Be willing to break self-imposed rules. ("We need 24 hours to fill large orders.") Promise personal attention-since you are repparttar 104480 company, this shouldn't be difficult. For Chuck and I this is easy. We are repparttar 104481 company so everyone that deals with us gets our "personal attention".

Service. Serve repparttar 104482 customer above everything else. In repparttar 104483 overwhelming majority of cases, service, not price, makes repparttar 104484 difference in getting an order and keeping a client for repparttar 104485 long term. This means getting back to your customers. We always answer emails with 24 hours and many times before that. In addition, we always call customers back as quickly as possible. To often today, customer service is an afterthought. Make sure you don't fall into this trap, otherwise you won't be in business very long.

4 Things That Make A Web Site Great

Written by Sue and Chuck Defiore

First you need original content. Content is repparttar

heart beat of any exceptional Web site. The

ability to take a common subject and give it some interest and originality is a rare talent,

but necessary to keep visitors coming back. Add a dash of humor, be sure to update once or

twice a month and look out, you're on your way.

Second you need, great graphics. If your graphics are properly used they can greatly enhance a

Web site and it's content. However, if you overuse or they take forever to load, you will drive visitors away before they even see repparttar 104478 content. The irony here is that just about anyone

can make decent graphics and expensive programs are not required.

Third, you need a good presentation. Good Web sites do not keep repparttar 104479 user guessing. They make

their purpose immediately evident and present an easy to follow navigation system. The content and graphics blend in perfectly with repparttar 104480 presentation and following it is a simple

matter. You will never find hyperbole or confusion caused by overuse of animated graphics, Java or anything else that will serve to mask repparttar 104481 intent and content of repparttar 104482 site. Most

importantly, a great Web site is run by a competent and knowledgeable Webmaster. One who knows

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