The Internet is a powerful resource that, if properly used, can reduce your operating costs, stimulate sales and add to your bottom line. Research shows that
Internet is playing a greater role in way small companies operate. It’s also playing an increasing role in driving profitability for smaller businesses.According to a recent study by ACNielsen and eBay, 51 percent of small businesses using Internet believe it has helped them become more profitable. Fifty-eight percent of them report that using Internet has helped their companies grow or expand, and 15 percent feel that using Internet is necessary for survival of their business. Boosting Your Bottom Line With Your Website
An effective strategy for using Internet to enhance your company’s bottom line is to maximize your presence on Web. More specifically, turn your Website into a virtual work horse for handling marketing/advertising, sales and customers service functions. Here are key points to keep in mind concerning these areas:
•Marketing/Advertising - A Website is like having a business card, brochure and advertisement in one powerful package. It’s ultimate marketing tool because it gives you an affordable, effective way to market your company — worldwide.
Having an effective Website is also an easy, beneficial way to advertise your business. The advantage of using a Website as opposed to other methods of advertising is difference between having an active or passive audience. People visiting your Website are an active audience, and are curious about what you’re offering. On other hand, print ads, telemarketers, or mass mailings are geared toward connecting with a passive audience. If your Website effectively provides information about your products, services and company, this can lead to sales.
