Designing Digital Pieces for Digital PressesWritten by Granny's Mettle
Designers value litheness of digital presses that let them print shorter four-color runs. But choices of paper and preparation of files require special care. This is why designers are taking advantage of versatility of digital printing more than ever. The ability to print four-color on shorter print runs gives them an imaginative freedom their budget might not have allowed on offset presses. As more digital papers enter market and more print options become accessible, there are more things to consider. You can choose any paper that printing company guarantees will work with their digital press for type of job you want to print. Each digital press manufacturer evaluates and recommends paper selections (coated and uncoated) for their line of equipment. Some printing companies experiment and are willing to guarantee work done on papers they recommend, in addition to papers vendors recommend. One of most significant tips for designing an efficient, artistic, high-quality, and cost-efficient variable data piece is to bring all parties involved in project together from start. You have to discuss first what components of piece are variable -- is it text, graphics, images, or all three. Also, number, size, and location of variable data fields should be clarified. These measures will aid define production resources required and type of digital color press and variable data system that can be used. A point to remember when designing for variable date printing is to resist temptation to over personalize and over design. Do not show off. Each element should have an unyielding purpose underneath marketing strategy behind piece. Well designed variable data projects are transparent to receiver. The goal is not to impress receiver of marketing piece with what technology can do; rather, it is to get recipient to act and buy something.
| | Patriotism and CreativityWritten by Maricon Williams
According to George William Curtis, “A man's country is not a certain area of land, of mountains, rivers, and woods, but it is a principle and patriotism is loyalty to that principle”.All through history and time immemorial, domineering theme in art and literature is patriotism. We recall during times of war that love for country is a stirring engine to amalgamate men against their invaders. It is like speaking unspoken language of unity. The past trails still have shadows in present. Images, biographies, stories of great leaders and soldiers are well preserved not only in museum but also in visual arts galleries. The works of great painters and sculptures like Michelangelo and Da Vinci are still exhibited. It is still open both for artistic and historical purposes. Walt Whitman’s poem: Oh Captain, My Captain!, is a subtle attack to war then existing. A number of poems, songs and short stories made during those times have common denominator and this is patriotism.
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