Generally, when you talk about making your operation more "personal," you mean obtaining demographic information on your customers to allow improved customer service. This, however, is really a short sighted way to think of concept, "personalized service." You need to remember that relationship between customer and seller is a two way street. Not only do you need to understand that your customers are individuals, they need to understand that they are dealing with a real person and not just a nameless entity.

Yes, easier said than done, as are most things you read about marketing on Internet. However, if you make effort you can put fourth a real and genuine personality that will make your customers feel as if they actually know you.

First and foremost, get a photograph of yourself and make it available on your site and for use by others to help promote your site. Don't wait until you need a photo, do it now, and upload it to your main page or your "About Us" page.

Oh, OK, if your really that "BUTT UGLY" use your cousins photo, we don't want to frighten any children.

Everywhere you look these days you see a web site or a new book claiming site owner or book author has made MILLIONS on Internet. Yes, a few have made it big, but vast majority are sitting in front of there computer with glazed eyes between trips to mailbox looking for non-existent checks.

As much as you might want to believe that simple act of putting up a web site and submitting it to all right search engines and directories will make you rich, it's just not that easy.

The vast majority of those enjoying success with Internet marketing have been doing 3 things.

They have been working long hard hours and learning all of in and outs of Internet commerce.

They have been establishing links to as many parallel sites as they possibly can.

And most importantly they have joined into associations and affiliations that are producing and will continue to produce MULTI-STREAM income sources.

And there it is, KEY that will unlock that door to all of fortunes you have heard about being made on Internet. Research, Links, and most importantly MULTI-STREAM income sources.

This concept is not new, and no, we're not talking about pyramids or multi-level marketing those require an initial and ongoing monetary investment from you. We're talking about taking something that works and re-producing it over and over again. You remember Sam Walton? He did exactly what we're talking about in building his multi-billion dollar empire.