You must be aware that old techniques most of time, is lacking thus, we have to incorporate various and recent techniques in order to come up with a fabulous creation that can transcend limitations.

When you are taking a subject which has strong light and deep shadows, you have to capture both details and range of tones. You can do it by taking two or more different shots or images. When your subject is not moving, it is easy for you to have several original and identical images. Then seize different exposures. After that, you can combine them together to give an atmosphere of transparency. Bear in mind though, that you have to know exposure latitude. If you are not sure about what you are doing, just bracket exposures to capture highlights and shadows.

Color will also trigger reactions. It is a given. This is why you must know how to choose right color for right reaction at right time.

Because of a color's relevance to success in marketing, I always like to continue sharing and repeating in some cases, what colors to use and when.

Here are eleven of basic colors. These colors work for triggers on Americans only. Every country, culture, have different representations for color. If you are even selling to Asian culture in United States, colors will change. Learn colors of whom you are selling too and sales will blossom just like a rainbow of tulips in your garden.

Quick List

Red Red creates excitement, displays strength, is used to express s*e*x, passion, speed and danger. Use appropriately and it works extremely well.

Blue This is most popular color. Why? Because it builds trust, reminds people of sky gazing/dreaming. Thus, builds trust, conveys reliability, a sense of belonging, coolness (in 1980's sense), refreshing and clean.

Yellow We think of sun and sunshine, it's warmth, being cheerful and happy. Place it together with blue and thoughts of sitting on beach or looking out over ocean connect.

Orange Orange isn't used much in marketing. On a computer screen it looses its hue. When it is clearly visible that it is orange, it conveys playfulness, triggers child-like behavior -- great in workshops if you want to take people to that place, it also conveys warmth and vibrancy.

Green When we think of green we associate with trees and grass. This brings up associations with nature, freshness, coolness. It also means growth and abundance. Money is green and we are automatically associating green with prosperity.