Copyright 2004 by http://www.organicgreens.us and Loring Windblad. This article may be freely copied and used on other web sites only if it is copied complete with all links and text intact and unchanged except for minor improvements such as misspellings and typos. Knowing how to start a home based business is
first step to actually creating your own home based business.
But knowing how to write effectively is
difference between “having a home based business” and “having a very successful home based business”.
There is an old adage in bridge: “Everybody makes mistakes, beginners and experts alike. But by
time
expert makes a mistake it usually really doesn’t matter;
beginner has already lost
hand!”
These words of wisdom apply equally to effective writing: either you have already learned to write effectively, you are going to learn to write effectively, or you never will learn to write effectively.
50 years ago a friend of ours, John, started a business raising chickens. He did all
work himself – fed, watered and cared for
chickens, butchered them, took them to market and sold them. He made his first couple of million doing business this way. And he didn’t hire outside help until his volume of business forced him to do so – he did it all himself.
The first secret of a successful business – Do it yourself until you can afford and need to hire outside help.
John decided that he’d been doing
chicken business long enough and he wanted to do something new with his life. So he “leased out” his chicken business and bought a 48-acre farm. Now you may wonder what, in this modern day and age, you can do with a little 48-acre farm? Well, John planted trees – nuts – on 10 of those acres. He turned several acres into blueberries, more into red currants, more into black currants, more into raspberries, more into thornless cultured blackberries, more into several other fruits. And he devoted
central 4 acres to his home, a bar for his farm equipment, and a couple of larger outbuildings for this ‘n that.
This ‘n that turned out to be a jam- and jelly-making enterprise. He made specialty jams and jellies. Well, how are you gonna compete with
big jam and jelly makers, Kraft, , etc., nationwide, with only 44 acres of fruits? You aren’t. Well, John found his niche. He began producing specialty high-quality products for sale from his farm in gift baskets and stand-alone. And he began producing
little packages that you get in restaurants with your toast, and developed a local market for these products
The second secret of a successful business – Find your niche, make sure it fits what you are doing and can do, and develop it. Expand only to meet expanding demands.
Then John got into our bailiwick. We had been friends for years. He knew what we did, we knew what he did. John decided to expand his business into specialty fruit wines. In spite of being a millionaire several times over, in spite of having a very successful first business sub-contracted out and still making him money, in spite of having a very successful second business which he wanted to expand, John now committed
common error of
uneducated self-made man (or woman).