INTRODUCTIONWhat does it take for small and home-based businesses to get started with e-commerce? My goal is to answer this question and to give you information that allows you to get started with selling your products and services on
Internet.
The benefits of e-commerce are plentiful;
most important ones being: increasing sales revenues while expanding a company’s customer base and offering services to allow customers to shop at their convenience around
clock and independent of location.
BASIC INGREDIENTS
An e-commerce website should consist of a website with at least
following components:
- Product catalog - Shopping cart - Shipping and handling options - Online payment processing
In order to obtain these basic ingredients,
following technical requirements have to be met: - Server disk space. E-commerce software contains an online store in
format of a website. In order for this website to be available on
Internet, it has to be stored on
harddisk of a server computer that is constantly connected to
Internet. - Registered domain name. Once
E-commerce software is stored on
server’s harddisk, it still needs to be made accessible for customers using an Internet address. For this, a domain name needs to be registered, e.g. http://www.yourname.com. - Online database. E-commerce software stores its data in a database. For this reason, an online database has to be available on
server computer. - PHP script preprocessor. An e-commerce website contains dynamic webpages. To make this reliable and compatible across all Internet browsers,
PHP server-side scripting language is used for making
webpages dynamic and for accessing
online database. - FTP access. This is needed to upload and install
e-commerce software from ones local computer to
harddisk of
server computer. - Telnet server access. Using Telnet, you can access
files on
server’s harddisk. - SSL certificate. A Secure Socket Layer (SSL) certificate should be installed and configured on
server computer for securing
transfer of credit card information.
Most owners and employees in small and home-based businesses get discouraged about using e-commerce, because they don’t have sufficient knowledge regarding how to meet these technical requirements. This is not necessary. There are several Internet hosting companies available that offer e-commerce hosting packages that meet all of these technical requirements. They will configure and maintain an Internet server computer (or part of it) for you to use.
PERSONAL SKILLS
The problem with e-commerce hosting companies is that they will only offer you
tools that you need to do e-commerce. It’s still up to you to figure out how to use them. Personal skills required to use these tools are: HTML programming; PHP scripting; FTP file transfers; server computer operation; online database usage; and graphical web design.