If there is one thing that gets marketing geeks all sweaty and excited, it's something new that promises to help us get
attention of our target market.It's little wonder that marketers are excited about
possibility of using rich media email (HTML and Flash are
most common) as a way to jazz up emails and make them more interesting.
Being able to use rich media email as a marketing tool allows marketers to do things they never could do in
past.
Retailers, for instance, can send an email with a picture of a close-out product and a quick "buy me" button, a strategy that has been proven effective for increasing sales.
With Flash technology, you can even send a full multimedia presentation via email,
perfect digital salesperson.
If you look to
leaders in opt-in list marketing, however, you will find that 99% of them still use plain text email as their media of choice.
People with huge opt-in lists such as Cory Rudl, Ken Envoy, Terry Dean, and Marlon Sanders, all use text formatted email messages.
There are a number of reasons why they refuse to change to HTML, but
most important is that it creates results.