How Marketing-Minded Financial Planners Get PublicityWritten by Ned Steele
You’ve probably noticed, if you live on this planet, that we live in a media-driven world. You may have mixed feelings, personally or philosophically, about this. But it’s a fact of modern life. And in at least one very important way, it’s good news. This is how:Living in a media-driven world is very good for financial planners. For anyone, in fact, who makes a living or runs an organization that is based on using their know-how or getting a message across. Because if you fit any of these categories – and most people do, even many who work with their hands – you can get media coverage. Favorable, positive media publicity. Free publicity. And you can use that free publicity to build your practice.
| | What Marketing-Minded Financial Planners Say to Get Free PublicityWritten by Ned Steele
You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up phone and call a reporter.Here's where publicity game gets interesting for marketing-minded financial planners. You’ve been tracking reporters – you know who covers your topics. You’ve been tracking Topic A’s and trends affecting your market. You’re ready! When you call a reporter, you’re going to say something like: "Hi, Bob. I’m Stephanie Smart, and I am a financial planning consultant in town. I see you cover mutual funds, and I thought you might be interested in this. Did you know that about two-thirds of my clients lately have been asking me for help with picking right index fund? It’s a fascinating switch from what I’ve been seeing in past."
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