People will subscribe to your pay newsletter, if you have right subject and fee. The first thing you need to do is select a high demand subject. Do not make your subject too general. Online Marketing and pets are a good example of being too general. Search Engines and dogs would be more specific subjects.

Once you select a subject, decide on your format. With your newsletter, you will need a password protected web site. On this web site, you will have information on your subject, plus your old newsletters. Other things on your site could be resources, reviews, and helpful articles.

Update your web site weekly, at least. Also, send out your newsletter at least bi-weekly. Weekly is preferable.

Newsletters are best way to generate sales and will be for years to come. It is critical that you offer a FREE subscription to a newsletter on your web site and every person you meet. Your subscription information should be on your web site and in your signature file.

People that subscribe to your newsletter will become very loyal customers as long as you show them you are honest, credible, and that you know what you are talking about. They will not only buy from you now but they will buy from you in future because you built a good rapport with them.

You may be thinking, "I don't have a newsletter." Well, you will want one because they bring in tons of cash if you use them right. Think about this situation:

Someone is surfing web for accounting software and comes across your web site, and you happen to be selling software they need. If you don't stir their interest in first few seconds, they will be gone.

But what about this situation:

This person surfs to your web site and sees offer of a free monthly newsletter on tax tips and accounting software shortcuts. They sign up, which retains person's interest in your site a little longer, and it gets them interacting with it. Even if they move on you have their email address so you can send them your newsletter and other offers each month.

Remember, as you get subscribers for your newsletter, they are potential clients with whom you have built credibility. By doing this you have established a base to offer your other products and services.

Ok. I know I have to create a newsletter. What should I call newsletter? The name you come up with should tie into what you are providing at your site. It should highlight you as an expert in your field of endeavor.

The information contained within could be articles, tips, anything of interest about your field or occupation. Of course, no matter what you put in newsletter make sure you put in a blurb about one of your products and/or services.

To run a newsletter you need a place or person to run it. One such company or site is Listserve or Majordomo. You can go to http://www.listserve.com for this service or just type in majordomo in any search engine.