Word Count: 579 Character Width: 60 Resource Box: Get Noticed eBook / Paula Gardner

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How To Get The Press To Come To You

- by Paula Gardner

(c) Paula Gardner. All Rights Reserved. http://www.BookShaker.com

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Have you ever noticed how same people’s names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?

They don’t just get there by accident. They, or their PR Company, have put in a pretty concerted effort to become an expert in their field. And here’s how you can become one too...

1. Your first step is to define your niche. Don’t just choose whole of your industry. Choosing a particular area that has relevance for people’s lives (or their money!) means that you will be more appealing to a journalist or editor. For instance if you are a life coach choosing one area of coaching (say helping people find a new job) is going to be more successful than trying to set yourself up as an expert on everything. Likewise if you deal with investing people’s money, talking about investing for your children’s education and further education will bring you better results as specific situations and articles will bring you into mind of journalists.

2. Get your press release written – who you are and what you do should be summed up clearly and precisely. If you can’t handle writing a press release get hold of a copywriter or contact me for details of my press release writing service. Make sure it has a vibrant and attention grabbing first paragraph as many journalists are too pressed for time to read beyond it.

Link popularity is very important with regards to search engine placement or ranking. Most Search Engines including Google, place much importance in a Website's link popularity. They use number of outgoing and incoming links to a Website to determine importance ( relevance ) of Website for a particular keyword or keyword phrase. However, incoming links are more important than outgoing links.

The Search Engine Google, uses its PagerRank (PR) as a measure of link popularly of a Website. If you have Google tool bar installed on your browser, you can easily see PR of any site you visit on Web. You can download it here. http://toolbar.google.com . The PR of a site ranges from 0 to 10. The higher number, better. A grey PR bar means site has not been indexed, been dropped or has been banned.

WHY LINK POPULARITY

Search Engine builders, continuously research ways to make their search engine result pages (SERPs) relevant to users. Different methods have been employed to determine most relevant pages. Methods such as keywords in title, keywords in metatags, keywords in filename, keywords in headings, keywords in links, keywords in content of pages etc.

Webmasters have found ways to manipulate these, thereby improving their ranking in Serps. The latest method is link popularity. Obtaining quality links from good Websites is not easy. A good Website would only link to you if convinced there are some benefits for his site or his site visitors. However, Webmasters have again found a way of beating this latest hurdle. They do this through reciprocal linking. I see search engines rejecting reciprocal linking in future because this is an artificial way of boosting link popularity. The only sure way for search engine to ascertain link popularity will have to be one way incoming links.

DOs AND DON'Ts OF SITE LINKING

1. Don't do reciprocal linking with sites that spam. Your outgoing links to unethical sites could get you into trouble with search engine.

2. Don't link to FFA link farms. You might be penalized by search engines.

3. Keep a close watch on your link partners always. Link to relevant and complimentary sites. The higher PR of site, better.

4. Obtain one-way incoming links when possible. It's best. Use anchor text in links.

5. Most important of all, create good original and unique content and one way incoming links will come naturally.

RECIPROCAL LINKING Reciprocal linking is simply exchanging links with other webmasters in order to boost link popularity. It involves sending e-mails to webmasters of sites with relevant and complementary content HOW TO DO RECIPROCAL LINKING. Write a nice and polite e-mail to Webmaster you wish to exchange links with. However, take note of following points.

1. Visit sites you want to exchange links with. So that you can have an idea of what site is about.