Everywhere you look, you're being told to write articles to get free publicity for your online business.Does it really work?
What do you write about?
How do you submit your aticles? More important, how do you get them published?
Using articles as a marketing approach does work. You can convert more sales, generate significant traffic, increase your search engine ranking and "brand" yourself an expert just by writing one or two articles every month.
I recently wrote an article called "How To Make Pay Per Click Advertising Payoff" for a past newsletter edition, you can see it right here:
http://www.infoproductcreator.com/articles/ppcpayoff.html
So far, this article has been included in over 25 publications, exposed to over 1 Million subscribers, and has been responsible for significant sales - all for 30-minutes of work.
I'm not a professional writer, not an "expert" on search engines, and I did absolutely NO research for this article.
So how did I write it and why was it so successful?
Here are some of
reasons...
1. The article topic is in high-demand. Not only is internet marketing a hot topic, but Pay-Per-Click search engines are still a mystery to most people. More importantly, online marketers stand to lose significant money if they don't have "insider" tips on maximizing their return on investment. Try and write to a) save people money, b) make people money, c) motivate people, or d) entertain people. These are all strong motivators and ezine publishers know it.
2. Base your content on personal experience. Here's a simple, yet highly effective formula for writing powerful, high-impact articles that publishers are looking for. Take action, try something and write about why it worked, or didn't work. There are thousands of articles submitted everyday, but only a select few are based on personal experience, and that's what major publishers are looking for.
