Effective Email Marketing is
only way to do business on Internet. But, most people have no idea what that means. They only have a rehashed version of what has been repeated thousands of times all over net. Well, we're about to settle all of myths here, to uncover a can't lose email stategy to ANIHALATE your competition.I'll show you what I mean by giving you an example...
Let's say you're selling fishing rods. No matter how good your website is, there is no way that you should advertise link. Yes, you read that right! Because like most people, if you send people straight to your website, all you can do is hope that they buy. If you're lucky, they'll leave you their email address.
Well, let's say 200 went there. (the number doesn't matter- as you'll soon see.) At an average of just under 2% conversion (industry standard) 4 people bought your fishing rod. Great! If you sold thing for $30/each, then you just made $120 on an ad that maybe only cost you $90. The amateur thinks at this point "I'm in money."
This is type of marketing that is destroying your business.
What do I mean by that? Well, you just made $30. ($120-$90 --for sake of lesson, we'll forget about cost of manufacturing and shipping fishing rods)
Now, next week, what do you have to do in order to make that same $30 again? You have to write and pay for another ad. If everything goes same (and it might not!!) you'll earn another $30. But are you starting to see a problem here?
Every week, you are not making 4 sales, you are losing 196.
You spent your hard earned time and money to write an effective ad, you designed a good headline, you set up a well written presentation, and after that, you threw 196 people away like they were garbage! Every lead you generate from advertising costs you money, and each lead is worth its weight in Gold!
You have to use email to stay in constant contact with your leads for many reasons. (if you know these, keep reading- it gets better.)
#1. You may have to contact a lead multiple times in order to get a sale. So, out of those 196 people that you'll never see again, a lot of them were potential sales that you let slip through your fingers.
#2. If you keep all of your leads that you generate, over time you will have most valuable thing on planet for a marketer - a unique mailing list.
Now, why is a mailing list so important? Well, instead of having to re-advertise every time you want to sell another fishing rod, you can just do a Free mailing to your list, and you are just as likely (probably more) to generate sales. Plus, a mailing list is good for a lot of other reasons. Ever heard of a backend? This is when you sell your customer one product and then over time after you are in communication with them, you sell them a much more expensive product.
Now, it is hard to sell somebody something high-priced right out gate. So, if you build repore with them over time, each and every lead you have could be worth thousands of dollars in additional products.
Now, I can here you saying "But Scott, we already know this. I offer my traffic a newsletter (or something) every chance I get. I even have pop-up windows after they leave to try one last time to capture their email..."
