Treble your Adsense income in 60 minutes.Google's Adsense is one of
most powerful weapons in website publisher's arsenal. It enables you to monetize your sites easily and if used properly can generate a very healthy income. However, if you're not using it properly and maximizing income you squeeze from it, your leaving money on table – something we all hate doing.
Boosting your return from Adsense can be done very easily and quickly, and you'll be amazed by results.
I ran Adsense on my sites for over a year before I discovered these techniques, and like many people, I though I was doing pretty well. My clickthrough rates and CPM figures were very healthy, and I didn't honestly think that they could be improved a great deal. How wrong I was. Immediately after I implemented a few quick changes my clickthrough rate more than doubled, and by doing some fine tuning I manged to get nearly three times as many people to click on ads as had been previously doing so.
The first technique is one that was 'discovered' by amazingly helpful Debs, on SIteSell's SBI! forums. When I read it originally, it made sense and I decided to goive it a go, but I wasn't prepared for immediate impact it would have on my income. It involves making only a few simple changes to format and positioning of your Adsense ads.
Firstly, forget about using banners or skyscrapers. These ad formats are almost universally ignored by surfers. Why? Because we've all been conditioned to recognise a skyscraper or banner as an advert and as these adverts are rarely of any interest, we ignore them. What's needed is a way of integrating Adsense ads into editorial on your site as seamlessly as possible. To do this you need to do three things:
1. Use 250 x 250 rectangle format 2. Make background color of ad same as background color of your site, or as close to it as possible. 3. Make ads borderless by setting border color to be same as background color of ad.
These changes can be made by logging into your Adsense account and creating a custom format. Just select 250 x 250 ad format, and create a custom color palette. Use color picker to pick coor you want. The Javascript is automatically generated at foot of page, ready for you to copy and paste into pages on your site.
Now, you need to position your ads where surfers are most likely to click on them. Research using retina scanning technology has shown that place that surfers tend to look at first and most often is top left. I don't know reasons for this, perhaps it's because that's where we're used to seeing most useful search engine results (at top of rankings) and search engines are sites we most often visit, so we automatically look at same place on other sites.
