Scripts are small pieces of code you install on your website to do very specific tasks, following a visitor's actions. The most common scripts for Webmasters are Javascripts and CGI scripts. Though they can perform many other useful functions, they are used best to gather information about
customer's shopping habits.For example, you can have a script that will pop open when visitors first arrive at your site inviting them to join your newsletter and receive a fr'ee course on a related subject.
You can have a script come alive asking your customers why they didn't purchase when visiting your sales landing page. It can make a fallback sales offer or give them a fre'e item for telling you their main reason not buy.
Scripts can also be used to give you a more personal way of contacting your customer by activating a sound file with your voice. You can show your customers an up-front, human presence that will make them closer to you. They'll feel they know you better going by sound of your voice.
Care should be taken with scripting such as not to over do it. Most folks will not come back to your site if they have to tango with 3 or 4 scripts just to leave! Scripts shouldn't ever be used as "nag screens."
The speed and delivery action you set to particular script you're using will have a bearing on response rate you harvest. For an entry script, it's best if you let your visitor settle in and then g-e-n-t-l-y offer it to them. The point is not to startle and irritate them!
The use of some scripts can also have a negative effect on your business, such as scripts that constantly reset clock on a time sensitive offer. You visit a particular website and are introduced to an offer telling you it's only good for that day until midnight. Should you come back next day, there it is again! Perhaps it should be called an "auto-lie" script!
