About 80% of website traffic comes through search engines. And research shows, if you’re not on first 2 pages, most people won’t find you. This article isn’t about how to achieve a high ranking. That topic has been done to death over past few months. We all know basics now… Submit your site to major search engines, scatter a generous helping of right keyword phrases throughout your site in real sentences, then get a lot of other relevant sites link to your site. That’s it.
This article is about what tools to use to make your job easier.
1) Choosing Keyword Phrases (costs approx USD$7.50 per day)
To decide what keyword phrases to use, subscribe to www.wordtracker.com for a day and do some analysis. Simply enter a keyword and WordTracker tells you how often people have searched for that keyword in last month or two, how many competitor sites are using that keyword, and how many searches it expects in next 24hrs.
2) Measuring Keyword Density (FREE)
To measure density of keyword phrases on your page, go to http://www.gorank.com/analyze.php and type in domain and keyword phrase you want to analyse. It’ll give you a percentage for all important parts of your page, including copy, title, meta keywords, meta description, etc. The higher density better.
3) Check How Search-Engine-Friendly Your Site Is (FREE)
Search engines send out spiders (or robots) to investigate your site. These tools allow you to see your site from spider’s point of view. - http://optimiser.123promotion.co.uk - enter your URL and a keyword phrase and it gives you a great summary of things you could improve. - http://www.1-hit.com/all-in-one ool.search-engine-viewer.htm - enter your URL and it gives you a summary of things you could improve. - http://www.gritechnologies.com ools/spider.go? - Poodle tells you how many links spider will see and investigate.
4) Check How Many of Your Pages are Indexed (FREE)
Go to just about any search engine and type site:www.yourdomain.com. The search engine will then tell you how many of your pages it has indexed.
5) Monitor Your Position in Google (FREE)
No need to waste time clicking through hundreds of Google search results looking for your site. This tool allows you to enter a keyword and a domain name, and it searches Google to see where your domain is positioned. Go to http://www.cleverstat.com/google-monitor-query.htm to download setup file. Then just install.