Promoting your website via Start Page Exchanges is a bit like holding up a sign at airport - lots of people see you but nobody cares. Basically, with Start Page Exchanges, you set your browser home page to display a special URL given to you when you join Exchange and other members do same. Their websites show up as your browser home page and your website shows up as theirs. This guarantees extra hits to your website, but quality of traffic isn't best. There's little or no targeting so your message rarely reaches right people.
Furthermore, Start Page Exchanges are closed systems. In other words, your site is only being promoted to those people who are ACTIVELY using system. The same surfer will probably see your website several times over.
Fortunately, with a little bit of work, you can devise a Start Page Exchange strategy that will get several systems working simultaneously and bringing in high-quality, targeted traffic - not just from members of exchange itself, but from right across Internet. Here's how it works...
STEP 1 - GET YOUR PAGE RIGHT...
Develop a web page especially for Start Page Exchanges. This can be a page from your website (if it's a real attention grabber) or it can be something separate altogether. The important thing is that this page has got to scream "LOOK AT ME!"
Remember, only people who use Start Page Exchanges are webmasters. If your own product or service isn't of interest to webmasters, it will be a hard sell. Find a product or service that has a good affiliate program and that's geared towards needs of webmasters. Promote that product via your Start Page Exchange page. Try to offer something for free - an e-book, a demo, a free trial, or whatever. Many of better affiliate programs will give you free stuff to promote. The ClickBank MarketPlace is a good place to start looking: http://clickbank.com/marketplace/
By way of example, take a peek at page I use on Start Page Exchanges: http://www.bizzydays.com/47k/
Now that you've got an attention-grabbing page that's geared towards webmasters, let's move on...
STEP 2 - DOUBLE THE TRAFFIC...
This is where we add some extra elements to page that brings in lots of extra traffic from outside exchanges.
If you looked at my example page and then closed it, you'll have noticed that a separate window then opened in background. That Window was 'delivered' by ExitExchange: http://www.bizzydays.com/resources/exitexchange.htm.