This article was written to teach my members how to get clients for ISP websites, but it can work for almost anything that you are selling to local businesses.I advise that you try for
mom and pop shops where
owner is on
premises.
Rule #1 Always treat
receptionist as
owner because he/she just may be
owner.
Rule #2 If
receptionist does not like you, you will probably never see
owner.
Rule #3 If you do see
owner, remember
owner may rely on their receptionist's opinion.
Here is what you say when you go in
door:
"Could you tell me
person that is in charge of your website?
or better yet
"Are you
person that is in charge of your website?"
DO not ask "Do you have a website?" They will say yes and you are done, or they will say we don't want one" so don't ask that.
If they say they do not have a website, ask, "If you did have one, who would be in charge of it?"
This will tell you
person to talk to and usually will get you past
receptionist.
When you talk to
person that is in charge, introduce yourself as a local ISP, and offer your services.
You will have to ask questions and get them talking. The more they talk
more you will find out what it is you can do for them.