Mini Websites are
most powerful and cost effective solution to promote and market your brand. Normally people go for a large site which have 100’s of pages of selling nos. products, which confuse visitor and most of pages remains unviewed by visitor. Generally people do search in search engines on specific topic and like to get specific results only. The normal web surfer spends very little time on sites and does not go beyond 3 to 5 clicks on a site. If visitor landed at your site and does not found what he was looking for in first two clicks he will automatically switch to another site which he found more relevant. I always advocate concept of direct marketing as it provide user more time to do research on specific product.Even if you are a small business owner or an enterprise, offering your products in internet, mini sites will give you advantage over your competitors. Say for example if a surfer searches for Donuts and found 100,s of sites selling donuts, he has minimum time to brows all pages of site. He will give more value to sites which offers directly donuts to sites which first explain about company and so on. Direct marketing is very much effective and people give value to straight forward honest offers. Now a days people fill there sites with most irrelevant contents as per instructions of any search engine optimizer, which drives visitor away from site as he has so many options to choose.
Capitalization of visitor psychology is an important aspect of direct marketing. Say for example a visitor landed at your site and at home page you display your offers will force him to brows your site to find more information’s, after all he needs donuts and searched for that. Take a look at examples contents of a donut selling site below and decide yourself which one you prefer.
Site one: Welcome to our site, we produce best of products in world. We have pizzas, donuts, burgers and blab blab blab. We are established on kwak kwak kwak with vision of our founder Mr. XYZ and also greet your visitor with an eye catching animation.
Site two: Looking for donuts? You have come to right place for donuts. Below are our regular offerings along with price, Check out todays special what we have only for you. Like a custom donut of your choice click here and like to know more about us click here.
