It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell us if we want to grow our business big, we need to appeal to more people.

In reality opposite is true. When we narrow our focus to a particular group of people we become an expert in solving their particular problems. We get to know them very well and we can develop additional products and services to fill their needs.

So how do you decide who to market to?

Following are 5 tips:

1) Think about type of people who can MOST benefit from what you have to offer.

So now you have to decide what you’re going to write or speak about. So just how do you come up with content?

Well, you can start with looking at knowledge you have that could truly benefit your prospects and customers. What do you know a lot about, that your customers and prospects don't? What information could you provide that could help them to improve their business, or make them happier, or show them a different way to do something, or provide them with tips on how to buy or use product or service you provide?

The key is finding out what information your prospects and customers need or want most. Asking them is easiest way to find out, and it is a great way to generate content for your info products.

If you have made arrangements to speak to a group, ask person coordinating your talk if there is a way to survey group as to their most important questions relative to your line of business.

For example, if you offer Wellness Coaching Services and you are speaking to a group of corporate executives, find out what their burning questions are related to wellness.