"It's not quantity of traffic that your site receives, it's quality and how you turn that "visitor" into a buyer."

You know yourself there are tons of eBooks, eCourses and Reports covering how to write a profit pulling sales letter. Will that guarantee sales? There are no guarantees, however, yes, a good sales letter will definitely flip some of your visitors into buyers :o) But...

What about visitors who don't buy right then?

Many of my clients have said "Well, that's ok, I've asked them to bookmark site and come back because I am constantly adding new things or new offers."

Great idea! I strongly suggest you always encourage a visitor to bookmark your site...however, stop and ask yourself two questions?

1. Do you want to leave it to chance that your visitor will actually bookmark your site?

2. Is there something I can put into place that will not leave it to chance?

The answer to question one...No. Of course some may bookmark, but don't rely on it. Put yourself in their shoes, when you surf, do you bookmark on a regular basis? No, so why would you think others are any different???

The answer to question two...Yes, it's easy and you can put it into works immediately!

Immediate sales that your site generates is Fantastic! However, don't lose sight of those who visit, but aren't ready to buy, just yet. Those too can be flipped into buyers, they just need a little more time.

So, how do you do it? What tactic do you put into place, that will keep you site in mind of that visitor?

You offer a Report, eCourse or eBook that they can download for price of their email address.

Not just any Report or eCourse either. One that is quality driven that, they can take an apply either in THEIR own business, or depending upon your site, will give them information that is of value to THEM.

Let me give you two examples of what I mean.

First, you are a member of an affiliate program. Some visitor's will read your letter and sign up on spot some won't. You don't want to lose ones who won't, so you offer a free Report that they, once they provide their email address, will receive immediately.

While yes traffic does have a role to play in marketing of our business it is email marketing aspect which carries ball for us and builds trust and rapport for us.

Or, I should say it should work at building trust and rapport, however if our email messages don't even make it to person who has requested it...well then "Houston we have a problem!"

We face essentially three challenges when it comes to email marketing, let's take a quickie look at them...

Challenge 1 - Spam Filters

Filters do a reasonably good job at deleting those unwanted emails, but there is still chance that legitimate email (like yours and mine that people have actually requested) end up not making it through spam filters :o(

There is no real set way of determining what is legit and what isn't. I mean lets face it "list" of words that are on hit list grows every day...so even trying that approach is a daunting task.

Challenge 2 - Mass Deleting

Within control panel of my email box I have a little check box that I click which marks all email in my inbox for delete. What I do then is quickly scroll down list and I will uncheck an email that I have been expecting or one that I know I need to keep. After that rest are deleted. I am not alone in this little process of "mass deleting" we all tend to do that in one way or fashion. The thing is though that there are times when I have been scrolling quickly and end up deleting a message that I shouldn't have.

It's human error, it happens and unfortunately we run risk of having our customers do very same thing.

Challenge 3 - Competition

As much as we would love it, our email arriving in a customer or potential customers inbox isn't only email they are getting. We are in competition with every piece of email that they receive...all of us are jockeying for our customers attention and asking to be read.

Competition is everywhere, you can't escape it.

Obviously there are business owners who see these challenges and decide that it is time to bail on email marketing altogether. I have actually had clients myself who have said very same thing to me. For real!!

If you are one of them, my answer to you is same as I say to my other clients...DON'T DO IT!!!

I mean come on, where do you think we would be today if some of our greatest inventors decided to bail because something got a little tough??

Lets face it, internet is still in its infancy and yes there are going to be huge adjustments made as we go, but you just don't toss in towel...you find ways to adapt to challenge.

So, with that said, lets look at a few things you can do to "adapt" to challenge and get those emails opened.

Adapt Idea #1 - Brand Your Messages

Branding your messages is a simple tactic that you can put into place immediately (if not sooner). Come up with a one or two word tagline that will immediately register in mind of your customer, so that when they see it they will keep it.