Professional Transcription and Your BusinessWritten by Kate Smalley
Got stacks of audio tapes that need to be converted to a more user-friendly format? Professional transcription services may be answer.Professional transcriptionists can take standard or micro cassette tapes and produce a typed version of text in a format that’s clear, consistent and correct. They can create transcripts of taped meetings, training sessions, seminars and conventions, as well as dictated letters, reports and manuscripts. Once information is transcribed, you can easily email, fax or post it to a Website. Accuracy Is Essential Transcribing actually covers a variety of services. It can include whatever editing is necessary to make a report or letter “flow”. It can also include tweaking sentence syntax, adjusting paragraphs, removing redundancies, and repairing general grammatical errors. For some professions, a high degree of accuracy in transcripts is crucial. For example, medical transcriptionists must carefully listen to dictated recordings made by physicians and other healthcare professionals and accurately transcribe them into reports, correspondence and other administrative materials that eventually become part of patients’ permanent files. Their ability to understand and correctly transcribe patient assessments and treatments reduces chance of patients receiving ineffective or even harmful treatments and ultimately ensures high quality patient care.
| | The super brand MarlboroWritten by Jenny
The Marlboro cigarettes story began in 1847 and was marketed mainly to women in London. This marketing strategy did not go over so well. In 1920's, Marlboro cigarettes were then introduced to American market as cheap Cigarette of choice for women. It was also advertised as a mild Cigarette.The Marlboro Cigarette brand never gained sufficient traction amongst smokers and was eventually taken off market during World War II. Marlboro cigarettes were reintroduced in 1950's when many consumers began to concern themselves with health aspects of smoking. At time, most cigarettes were non-filtered. The Marlboro cigarettes branding position as a women's Cigarette had also been reevaluated and so it was decided to market Marlboro cigarettes at men, rather that women. The 'tattooed man' campaign got under way in 1955 - images of a leaner, healthy Marlboro cigarettes smoker and laid-back outdoorsman commenced. Only very masculine men were used in ads to promote Marlboro cigarettes -- often these were Naval officers or cattle ranchers. Following this, in 1954, cowboy was created and became most popular Marlboro cigarettes character ever. By 1963, Marlboro cowboy became sole character in selling of Marlboro cigarettes. In 1972, Marlboro cigarettes have become most popular in world and have remained in that position for most, if not all, of time since.
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