Before reading this article, visit http://www.dreamcruises4u.comYou'll notice several things about this site:
1) It's incredibly attractive and well laid out.
2) It's got an eye-popping flash header at top collecting e-mail addresses for owner's newsletter list, and
3) it's distinguished by a prospect questionnaire right smack dab in middle of site. That's what I want to direct your attention to today.
Let's start from beginning: If you're a businessperson online, goal of your website is MAKING SALES. Either you're trying to sell direct... or you're trying to get prospects to contact you so that you can make a sale. Any other "goal" is beside point. For anyone doing business online, making fastest possible sale is ONLY objective.
That's where client-centered questionnaire comes in.
Again, look at questionnaire at http://www.dreamcruises4u.com
The owner of this site sells discount cruises. Now, no one is going to buy such a cruise without discussing it with a real person. Selling a cruise directly off 'net without human contact is highly unlikely. Thus, this smart webpreneur's objective is to find out what his prospect wants, so he can get back to this person with a range of options that conform to information provided by prospect.
In order to enable site owner to do his job thoroughly and fast, he needs to know things like
prospect name, address, phone.
He also needs to know things like
* where you want to travel * when you want to travel * how many people are traveling with you and * your budget.
This information is vital for site owner to do his job and to provide just what his prospects want.