RSS FEEDS: Whither Thou Go'est?I open up
'Feed Reader' every day on my laptop and cruise
'news feeds' I 'subscribe' to. The amount of information is now overwhelming, I need to just 'subscribe' to only
'feeds' that are of immediate interest, else I would be reading 'feeds' twenty four hours every day.
When I click on a link to find out more about a news item, I am taken to a web page with
article of news on it, also there are banner ads, advertising icons to click on, and other side news items to click to take me elsewhere.
The potential for advertising on those web pages for interested marketers is great, not withstanding
change in
news article each day on that web page. One day it might be about Amazon and
'outage's' they kept getting, or
next it could be a pending court case about 'cybersquatting' a brand name. Whatever article is shown
advertisers get their message across. It may not be part of
advertising ploy to sell goods and services from that advert, but to 'brand' their products, or name, for future sales.
One research company predicts internet advertising revenues will rise by 19% next year, they also predict that newspaper advertising will drop considerably.
Future habits of net cruisers will be to immediately open up
'feeds' and cruise all
latest news, in contrast to going for Google and Yahoo, inputting search terms, and then cruising only those web sites that come up. Please! Don't laugh, most of us still do this!
If a web site has not got it's own 'news feed', it will not get any 'eyeballs'.
Those interested in marketing to
masses should think about trying to get adverts placed on pages of those sites with a 'news feed', with their name, or web address written prominently, for cruisers to come and visit, but
main objective is to create 'branding'.