How to get Real Prospects Directly From Search Engines And How to Find What You Want With 100% RelevancyIntroduction
The new Pay-Per-Click Search Engines provide two breakthrough benefits for both Home Internet Businesses and Customers.
Customers can search and find what they are looking for with no clutter because only up-to-date 100% relevant search results are listed. By contrast,
traditional Search Engines are never up-to-date and have been tricked to produce numerous non-relevant listings.
Home Internet Businesses benefit because when a customer searches and finds a business listing and self directs to that business listing, that customer becomes best prospect that any Home Business could find on Internet.
Home Internet Businesses also benefit in a second way because when a customer searches and finds a business listing and self directs to that business listing that creates highest Advertising ROI that any business could achieve on Internet.
Because of these benefits, it is reasonable to believe that this new Pay-Per-Click Search Technology will cause a dramatic evolutionary change in way customers surf Internet and way that businesses will deploy Marketing Strategies in future. This new search technology has successfully completed its incubation period and is off to a big start with over 50 PPC Search Engines in operation.
The purpose of this article is to inform readers both customers and Home Business Owners how to participate and take advantage of benefits of this new technology.
How It Works
The Customer Perspective
For customers procedure is identical to way one searches today with traditional Search Engines. One merely types a search term or search phrase into a search box and waits briefly for business listings to appear. The customer can choose any one or none of listings or re-type a different search term or search phrase and review combinations of listings that appear.
When a customer chooses any listing by clicking on that listing, a page representing that particular business opens and allows customer to review that particular business’s product offerings.
Basically, from a customer’s perspective, there is little change to procedure. The customer will, however, achieve a very real benefit because listings will be 100% relevant to different search terms or search phrases. The customer will experience a very rewarding, up-to-date and highly productive searching process.
How It Works
The Home Business Perspective
For Home Internet Businesses, procedure is significantly different. First of all, business must develop a list of search terms and phrases that relate to or describe their Businesses. This list will become far more extensive than what is common with submission to traditional Search Engines. This does not make process more difficult. This is step that makes 100% search relevancy possible.
Businesses are allowed to submit hundreds of all possible search terms and phrases for free at any PPC Search Engine. This allows your Business to be found by billions of potential customers. Along with submission of all-possible search terms and phrases are a specific pay-per-click bid price, a specific URL and a specific Description.
This permits PPC Search Engine to create an optimum listing for any customer search process. One reason is information in listing is controlled by Home Internet Business and not by Search Engine. Another reason is bid price is single determinate for ranking listings.
