* Specifying no title for your page *

I cannot stress how important title of a web page is. Failing to specify a descriptive, keyword optimized title will do untold damage to your ranking with search engines. It is equivalent to owning a shop and boarding up its windows. Ideally each page on your site should have a unique, content-specific title.

* Excessive use of images or Flash animation on a page *

Include keyword phrases in your title tag:

Think of a title tag as name above a shop. Imagine you are walking down a busy street with shops on either side of you. However every shop window is boarded up and all that is visible is its name. You mean to purchase a new Hi-Fi system and need to locate a suitable store. You look at all names but are getting confused as to which one is for you. All of a sudden you see a store with 'Hi-Fi and Electrical' in its name. You enter and purchase your spanking new Hi-Fi system, but it is a bit expensive. And little did you know but store next door also sold Hi-Fi systems but for a lot cheaper. However its name did not indicate this. In fact its name sounded more like a jewellery shop than an electrical store.

A search engine is rather like shopper in above example. It sees title on each web page and determines whether this would be a good result to return based on its text. If you search for 'Hi-Fi' it is highly likely that some of results returned will have 'Hi-Fi' in their title.

To be found using search engines you should optimize your website for a set of keyword phrases. These keyword phrases should be included in your title tag. Suppose I was a website selling Hi-Fi systems, then I would like my website to appear in search engine results when searching with phrase 'Hi-Fi systems'. If I include 'Hi-Fi systems' in my title tag I will increase chances that search engines will find page and my ranking will be higher. Of course you are not limited to adding only one keyword phrase to your title, I would recommend two perhaps three but be careful not to make it too long. Also remember make it easy to understand and descriptive for a human.

Order these keyword phrases effectively:

Placing a keyword phrase at start of title tag allows it to be seen better by search engines. Look at following examples:

* ABCDEF Electrical - Hi-Fi Systems * Hi-Fi Systems - ABCDEF Electrical