Diversity in
Workplace By Judith Lindenberger, MBA and Marian Stoltz-Loike, Ph.D.As you look around your office, is everyone just like you? Probably not. The demographics of
American workforce have changed dramatically over
last 50 years. In
1950s, more than 60% of
American workforce consisted of white males. They were typically
sole breadwinners in
household, expected to retire by age 65 and spend their retirement years in leisure activities. Today,
American workforce is a better reflection of
population with a significant mix of genders, race, religion, age and other background factors.
The long-term success of any business calls for a diverse body of talent that can bring fresh ideas, perspectives and views to their work. The challenge that diversity poses, therefore, is enabling your managers to capitalize on
mixture of genders, cultural backgrounds, ages and lifestyles to respond to business opportunities more rapidly and creatively.
Here are two examples of
challenges inherent in managing a diverse workforce:
An American health insurance company hired employees from a variety of racial and ethnic backgrounds. The variety of different native languages and cultures, however, did not mix. Instead of making employees feel that they had a sub-group within their larger team, it gave rise to paranoia ("They must be talking about me.") and assumptions ("They think they are smarter than everyone else."). When
group needed to learn a new intake system, rather than pull together, they became even more estranged and productivity and morale plummeted.
In an American subsidiary of a global bank based in Japan, a few Japanese female workers complained to management that their older Japanese male bosses were being disrespectful to them. The human resources manager questioned all of
women in
office. Every Japanese woman reported problems with
Japanese men. In contrast,
American women reported no problems at all. Confused,
human resources manager questioned
Japanese male managers. The answer? The Japanese men responded that they understood American expectations related to sexual harassment, so they were careful about what they said to
American women. They were perplexed by
responses of
Japanese women. “What is
problem?”
Japanese men wanted to know, “They know that we don’t mean anything. Any Japanese person would understand.” Communication, which has never been straightforward and easy in
first place, is becoming even more complicated as organizations take on global partners.
Diversity is no longer just a black/white, male/female, old/young issue. It is much more complicated and interesting than that. In The Future of Diversity and
Work Ahead of Us, Harris Sussman says, "Diversity is about our relatedness, our connectedness, our interactions, where
lines cross. Diversity is many things - a bridge between organizational life and
reality of people’s lives, building corporate capability,
framework for interrelationships between people, a learning exchange, a strategic lens on
world."
A benefit of a diverse workforce is
ability to tap into
many talents which employees from different backgrounds, perspectives, abilities and disabilities bring to
workplace. An impressive example of this is found on
business cards of employees at one Fortune 100 technology company. Employees at this company have business cards that appear normal at first glance. On closer inspection,
raised Braille characters of employee information are evident.
Many companies, however, still face challenges around building a diverse environment. Part of
reason is
tendency to pigeonhole employees, placing them in a different silo based on their diversity profile. If an employee is male, over 50, English, and an atheist, under what diversity category does this employee fall? Gender, generational, global or religious? In
real world, diversity cannot be easily categorized and those organizations that respond to human complexity by leveraging
talents of a broad workforce will be
most effective in growing their businesses and their customer base.
So, how do you develop a diversity strategy that gets results? The companies with
most effective diversity programs take a holistic approach to diversity by following these guidelines:
1.Link diversity to
bottom line. When exploring ways to increase corporate profits, look to new markets or to partnering with your clients more strategically. Consider how a diverse workforce will enable your company to meet those goals. Think outside
box. At a Fortune 500 manufacturing company, Hispanics purchased many of
products. When
company hired a Director of Hispanic Markets, profits increased dramatically in less than one year because of
targeted marketing efforts. Your new customers may be people with disabilities or people over
age of 65. How can your employees help you reach new markets?