Advertising on internet.

For every hundred people who read your headline, only about twenty will carry on to read first paragraph.

Of those twenty, about five will read to end of text.

Of those five, perhaps one or two will carry on to press 'buy now' button.

What can we do to improve on these figures?

THE HEADLINE.

This is equivalent to high street shop window. It is designed to entice you into shop to see what is on offer. Or in your case, to get them to read first paragraph.

It must grab attention at a glance. There are certain words that will help do this. 'FREE' is one of best. Followed by others such as, 'CASH. HELP' Etc. Study some of adverts that have caught your eye. What was it that attracted your attention?

A little study in this direction will pay for its self many times over.

THE SUB-HEADLINE.

This should elaborate upon headline and state main benefit of your offer.

THE FIRST PARAGRAPH.

This should continue explaining benefits of product. How and in what way will readers be better off if only they had it.

Traffic is number of people who click on your site to see what you have to offer.

To get traffic, you have to let people know that you are there and that you have something to offer.

If you were to start a business in middle of high street, you could be reasonably sure that you would get traffic. Lots of it. People would find you and sample your goods.

If you were to start same business in one of side streets on edge of town, things would be different. No one would know that you are there. There would be no traffic. You would need to advertise.

Trading on internet is similar to having hundreds of thousands of small shops in little, narrow back streets on edge of town. There are hundreds of other shops selling things similar to yours. They all need traffic.

Who is going to get trade?

The answer is not one who spends most money on advertising. It is one who has most effective advertising.

What is most effective means of advertising?

That is crucial question.

How much money do you have?

It's all right, I am only joking. It need not cost you a fortune.

Some of most effective advertising is free. I repeat, 'FREE'.

I don't know about you but I would much rather spend a little effort than spend my hard earned money.

If you are desperate for a quick response, I would advise 'Pay-Per-Click' advertising. This way you only pay for number of times that someone clicks on your site. That is equivalent of paying a fee for every time that someone looks in your shop window, even if they don't buy anything.

On other hand, if you can afford to wait for a week or two for potential customers to come looking through your shop window, there is a far more effective way that is absolutely free.