If you want your business to grow and attract new clients, you’ll have to start creating meaningful proposals. The goal of a proposal is obviously to be awarded new work. It accomplishes this goal by providing answers to
questions of who, what, where, why, how and when. But many small or home-based business owners have neither
time, knowledge or resources necessary to create proposals that properly relay
pertinent information about
company and its ability to provide
requested services.
If
mere thought of having to create a proposal is keeping you from bidding on jobs you know your business can handle, stop worrying! There are several proposal-building software products available that will help with this task.
Many are template-driven. All you have to do is select
templates that are appropriate to include in
proposal, use your word processor to add text that is specific to your type of business, then sit back and watch a professional-looking proposal emerge from your printer.
Read
following tips for an idea of
components that will help your proposals get
attention they need.
Tip #1 – Identify
Problem
A proposal must show that
person or company submitting it clearly understands
problem that
prospective client is attempting to remedy. If
proposal cannot show right away, in
Executive Summary section, that you have a clear understanding of
problem, those reviewing it won’t feel confident that your company will be capable of properly and effectively dealing with it. They’ll see no reason to read beyond
Executive Summary section.
Tip #2 – Identify
Proposed Solution
The proposal must also clearly outline
manner in which
bidder will address this problem. Include here
personnel you will assign to
project and their resumes. Mention here
estimated timeline for completing
work outlined in
bid. Also show
anticipated costs and how they will be allocated. Don’t provide too much information about
proposed solution. You don’t want to give
proposed solution away for free!