So what's up with
Internet? Is it a fad that is slowly diminishing? Or is it still a stunning revolution that will change human history entirely? The dot com crash certainly put some tarnish on
ole boy. But it seems
smudges are only on
perception of
Internet. It seem that online consumer and business growth continues unabated, even in
midst of a treacherous high-tech meltdown.My new favorite analogy comes from
auto industry. At one point early last century experts predicted there would be more than 500 automakers. When consolidation began to hit in
nineteen teens and 1920s, with automakers failing and getting gobbled up right and left, many feared
auto revolution would come to an abrupt end. So much for expert opinions.
So let's look at some recent research to see what is actually occuring on
Internet.
E-consumers become "power shoppers"
Online "power shoppers" spent an average of $1,200 online during
12 months prior to a spring survey by iCustomer Observer. This compares to all other e-shoppers who spent an average of $480 online during
same year. These power shoppers constitute
top 33 percent of Internet consumers. The average age of this high-dollar consumer is 38, with an average annual income of $67,000. Regular e-shoppers are an average age of 55 with yearly salaries of $34,000.
Net usage dropped slightly when school let out
Internet traffic dropped by 1 percent worldwide between May and June 2001 according to a usage report from comScore and Diameter, DoubleClick's research group. The study reported there were 128.4 million unique Internet visitors in
U.S. and 296.5 million worldwide in June 2001. The study attributed
slight decline in U.S. traffic to summer vacation. The report did note that travel sectors experienced a lift of 2.2 percent between May and June, with 84.5 million visitors worldwide checking travel websites.
High-speed connectivity grows
For those who believe
Internet won't come fully into its own until consumers experience
power of high-speed connections,
good news continues. An August 2001 report from Parks Associates finds that as of mid-2001, there are 8.6 million U.S. households using high-speed Internet connections. That's up from 4.8 million U.S. households last year. The company predicted
number will reach 11.3 million by year-end.