The title of this article also happens to be one of
"20 Greatest Headlines Ever Written."Did you know, just changing headline has been known to dramatically improve effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!
However, over last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!
Particularly disturbing is copycat syndrome. I can't even begin to tell you how many variations I've seen of "Who Else" headline. For example:
"Who Else Wants To Write Great Headlines?"
By way, "Who Else" headline isn't new. It goes back many decades.
Here's problem with copying a popular headline. When you have so many individuals copying a headline, it loses its effectiveness, appeal and uniqueness very quickly--especially on Internet!
I have a much better alternative. Instead of copying someone else's headline, put in hard work that's required and come up with your own classic headline.
Headlines that evoke some type of emotional response are most effective and generally make more sales. Emotions motivate people into action. The stronger emotion, quicker action. Therefore, headlines that make reader excited about gaining something--or even more effective--afraid of losing something, will invariably produce best results.
Using proper words and phrases is critical. Below I've listed just a few of words and phrases that, over years, have proven to be very effective at grabbing readers attention:
Save... Amazing... Finally... Love... Secrets Of... Announcing... Free... Luxury... Security... At Last... New... Bargains... Obsession... Breakthrough... Protect... The Truth About... Discover... How To... Rewards... Yes... Sale... You... Are You... Sex... Win... Improve... Do You...
After grabbing your readers attention, this is where you want to answer question, "What's in it for me?" To do this, you have to know a little about your target audience. What are they interested in? What are their priorities? What makes them respond?
Craft your headlines to use words and phrases that will pique your potential buyers interest. If you are targeting people interested in starting their own home business, try phrases such as "Stay Home And Make Money" or "Kiss Your Job Goodbye Forever". If your product happens to be diet pills, try "Lose 10 Pounds In 10 Days".
A word of caution: There is a point where headlines tend to get unbelievable. Make sure that your claims are truthful and that your copy supports their truthfulness.
