Scenario: You participate in one or many affiliate programs. You get plenty of hits. Your conversion ratio is about 2% (which is good) and yet you're only making $42.80 per month. It's nothing to shout about.

Consider this: If you put just as much time and effort into marketing each affiliate program, then receiving affiliate commissions of $5 per order is much better than receiving affiliate commissions of $1 per order. It costs you just as much in your own time yet you make 5 times as much.

Why join affiliate programs that sell products or services with such low affiliate commissions? For a reasonable return you will need extremely high volume. How about earning $65 per sale? Or perhaps even $100 per sale?

Eventually, finding their comfort level they sally forth, and are found by those wishing to separate them from their hard earned money. Suddenly, their email increases with offers for everything imaginable under sun. Getting all this information in their mail boxes, seems to trigger a synapse, and many view web as their road to riches.

Where else could they work in their PJs when mood strikes and supplement their income? In their travels about web, they find what they think is a great affiliate program, and plopping down a few bucks, start their journey into world of online entrepreneur.

Three or four months go by, and they haven't done anything except fill coffers of affiliate program originators. Wondering how those experts can claim five figure monthly incomes from their Internet businesses, while they aren't earning squat, they cast about looking for something else.

What they don't realize is that they can't sit around eating "bon-bons" all day, expecting world to beat a path to their door. As with all businesses, online or off, it takes more than a casual approach to truly make a business work.

Many beginning opportunity seekers are misled by hoopla and marketing pitches. If anyone is trying to start a business on Internet, they must approach it as a real business.