It enables their employees to "be there" without actually being there.

Teleconferencing has been in existence for a number of years to help people to work at home and still be a major part of meetings.

But, now it's taking on a whole new dimension. One that is exploding on Internet as a new stream of income.

Major Source of Profits for Internet Marketing

It had to happen sooner or later. Some quick thinking Internet entrepreneur thought of a way to harness power of teleconferencing to make money.

Now, it's taking off and is a strong, vibrant part of many businesses income. And in a lot of cases, it's a main source of consistent revenue.

What could be easier. By hosting your own teleconference, or teleclass, you have opportunity to do more in thirty minutes than you could in a month of advertising your website.

Wouldn't you rather stay home, pick up phone, host a short teleclass (that people paid to attend), and sell some of your products as a direct result?

Many Internet marketers are using teleconferences on a monthly basis as optimal tool to keep in contact with their regular clients, website visitors, past customers, and new prospects. Teleconferences give you opportunity to establish yourself as an expert on your particular topic like articles, seminars, newsletters, or word of mouth ever could.

This type of delivery of information satisfies need that is so prevelant to foundation of an Internet business.

Three Main Benefits of Hosting Teleconferences

With momentum that hosting teleconferences is gaining among Internet Marketing top earners, what good does it do? Why are they so enthusiastic about hosting a class, seminar, or conference over telephone? There are three benefits that make teleconferences more attractive, and productive, than other means of sales and marketing communication.

You're Only A Phone Call Away

Ease of use and instant gratification, instead of a luxury, has become a demand. In marketing your name, product, or service, this key development in needs of consumers or target market must be kept in forefront of your mind.

Seminars, classes, workshops, consulting, meetings... they all take time, money, plans, and travel. It's much easier to be able to sit in your home, or office, and "attend" a conference on phone.

Dif-fer-en-ti-ate v. tr. To perceive or show difference in or between; discriminate.

In business terms, to differentiate means to create a benefit that customers perceive as being of greater value to them than what they can get elsewhere. It's not enough for you to be different--a potential customer has to take note of difference and must feel that difference somehow fits their need better. (Other words that mean virtually same thing: Competitive Advantage; Unique Selling Proposition; or Value Proposition.)

As you are building your business, you can use differentiation to attract more customers. Once you have momentum, differentiation allows you to charge a higher price because you are delivering more value to your customers. Make a point to evaluate and adjust your differentiation methods at least annually.

The various methods of differentiating your businesses fall into four general categories:

Price Differentiation Focus Differentiation Product/Service Differentiation Customer Service Differentiation

Price Differentiation Differentiating on price is probably most common and easily understood method. HOWEVER, for Solo Entrepreneurs, caution is in order. On one hand, potential customers might expect a lower price from you than from your larger competition because they perceive you as having less overhead, etc. On other hand, cheaper prices can evoke perceptions of lower quality, a less-stable business, etc. And if you compete on price against competitors with deeper pockets, you can price yourself right into bankruptcy. Be creative with this differentiator by competing on something other than straight price. For example, you might offer:

--More value--offer more products or services for same price. --Freebies --accessories, companion products, free upgrades, and coupons for future purchases. --Free shipping, etc.--convenience sells, especially when it is free! --Discounts--includes offering regular sales, coupons, etc. (see cautions above)

Focus Differentiation For Solo Entrepreneurs, this is most important method of differentiation, and in many ways, easiest. Why? Because as a Solo Entrepreneur, you simply can't be everything to everybody, so you must pick a specific way to focus your business. Once you have done that, you have an automatic advantage over larger companies because you can become more of an expert in that one field --and you can build close relationships with key customers that will be hard to duplicate. For example, you might differentiate yourself through: