All websites have a homepage. It is
most important page of your site. It acts as
main gateway to
entire site. Most of your prospective customers will enter through it. Its vital to get it right. You dont want them to just turn around and go away again.Take a moment to clear your mind. Now go and look at your homepage and take a minute to evaluate it. Does it work for your prospective customers?
Most will arrive at your homepage and quickly scan through
content. If they are interested in what they read and see they'll typically decide to click on a link that takes them to another page where they'll find more information. As they make that decision they'll be asking things like:
What do they do? Do they look professional? Whats in it for me? Do i have
problem they describe? Are they talking directly to me? How can i get it?
Alternatively, if
homepage hasnt interested them immediately then they'll leave just as quickly as they arrived, unlikely to return.
Your homepage is
gateway to your website and plays a critical part in
prospects visit. First impressions count. The success of your site depends on your homepage. Now, before we look at what a homepage should be, lets look at what it shouldnt be.
It should not be a false homepage requiring you to click a link to get to
real homepage. It shouldnt be a page that fails to direct
prospect to further action. It shouldnt contain any content that doesnt serve an immediate and clear purpose. It should never read like a dull brochure, that does nothing to motivate prospects to seek more information or buy immediately.