1. Have your own web site and domain name. The benefits of this are that you have a shorter URL, it is more memorable, and it gives you more credibility. You also have more control over what is presented on your web site.

2. Identify your niche and your market. If you don't know who you are selling to it won't make any difference what your product is. Fishing enthusiasts won't have much interest in hunting equipment. Untargeted advertising is a waste of time and money.

3. Strive for a high ranking in search engines. While most experts agree you get a lot of traffic from a good ranking in search engines, they will also tell you not to spend a lot of time seeking a high ranking. You wind up spending so much time on it that it becomes counter- productive.

4. Develop or obtain a product suitable for your niche and target audience. Here again, you would not try to sell make-up to a male audience. Your product must match needs or wants of your target audience.

5. Advertise, test and track. Create ads that are effective and continually test them to insure you are obtaining results you desire. The experts continually stress that you must test, test, test. You won't know how effective your ads are unless you track them.

6. Write articles and get them published in various ezines across Internet. This is one of better ways to establish your credibility and gain maximum exposure.

7. Publish your own ezine. This is absolute best way to establish your credibility and gain response to your ads. You can also grow a large list of opt-in subscribers who actually accept advertising from you.

A whopping 90% of all would-be online money-makers never do make a profit. They invest their time, their creativity, and worst of all, their hard-earned money in business ventures and opportunities that never make them a single cent. Perhaps most discouraging part about all this is that these people don't even know why they are failing.

Let me tell you a little-known secret that everyone needs to know. The reason why 90% of us aren't making any money, despite all our hard work, is that we just aren't cut out for marketing. It's not our fault, and it's not because we're not smart or don't work hard enough. You see, we've been told all along that ANYONE can succeed online, and then we expect that to be true. In reality, however, real marketers are a rare breed... a breed who possesses gift of persuasion, snappy writing, and basically talking people out of their money. These people are few and far between, which is why successful salespeople are among highest paid on earth.

So, what can you do to become one of these rare specimens? Sadly, nothing. Can you learn to become a successful marketer? Probably not. Unless you naturally possess "marketing gene," and have best luck in world, you probably won't find real success online as long as you're trying to do marketing yourself.

Now, what I just said is key: "as long as you're trying to do marketing yourself." There are plenty of marketing experts out there, real gurus, who know what they're doing and THRIVE on it. Why not elicit their help?

If you think you can't afford to hire an expert, you're wrong. After all, if they're going to help you make money, you'll already be one step ahead of where you are. Many of them are looking to team up with people just like you, because they know they stand to make money if they help you out. They love what they do, and they need you just as much as you need them. Many have set up networks where they partner with you, automate your campaign, and simply take a commission of everyone else that signs up. It's simple, and it works.