You’re afraid to use a guarantee! No one else in your industry uses them. You’ll lose money. You just don’t want to make customer mad and go through hassle of returning money to an angry customer.

These fears are common. If you want your business to be more profitable, you need more than a guarantee, you need a bold guarantee. Use this article to overcome your fears and learn how a bold guarantee can be a powerful marketing tool.

Overcoming your fears

You say, “I don’t have a guarantee now”. This is not true. If a customer complaints about your product, you would try to fix problem. Right? You would do what you could to make them happy. You are honoring a guarantee. You are just not publicizing your guarantee.

Look back over last year. Ask yourself, “How many customers have complained about my product? How many of them have asked for their money back”? So if people have not been unhappy with your product now, why will they start rushing to get their money back with a bold guarantee?

Statistically only 1-2% of people ever use a guarantee. They just don’t want to be bothered. The pain must be severe enough for them to want to go through effort.

Unless you offer a lousy product, or you’re marketing to wrong group of people or you’ve a bad group of customers, you will now have many people use your bold guarantee.

Five reasons why a bold guarantee gets more sales

1. A bold guarantee can raise new profits by building trust. Why is this so? Business is a trust relationship. It takes time to establish trust.

As a business, when you ask for money, you are asking customer to trust you. He is taking a risk. When you offer a bold guarantee, you are lessening or removing his risk. He now trusts you. He feels he will not be committing cardinal sins of buying--making a mistake or looking bad in front of his friends.

2. A bold guarantee sets you apart. If your industry doesn’t use guarantees or uses only weak guarantees, your bold guarantee will set you apart. This is exactly what you want. How do you stand out in a crowded market place? A bold guarantee will accomplish this positioning.

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Think of time spent surfing web gathering resources and information. By creating a topic-centric resource compiling information, webmasters are providing a service or value. In many cases that value is simply compilation of topic-specific information in a single resource. The compilation of this information in itself is value.

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What to put in topical portal?

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Search large article directories for quality topic-specific articles using keyword searches. The articles contained in these directories often allow publishers to freely reproduce article's contents as long as hyperlinks in article and article resource box remain intact.

Resource for finding articles for publication: GoArticles - http://www.goarticles.com