What's Your Marketing Attitude?Written by C.J. Hayden
Summary: Entrepreneurs pay a lot of attention to mechanics of marketing and we often discover that their knowledge of marketing techniques is quite good already. What they might lack is right kind of marketing attitude. Keywords: marketing attitude, marketing, solo-entreprenuer, direct marketing, business marketing, marketing plan, marketing strategy, sales marketing, small business marketing, promotional marketing, marketing idea, marketing concept, marketing promotion, marketing management, marketing tip Words: 646 Article URL: http://www.getclientsnow.com/march2000.htmAuthor's Email: info@getclientsnow.com Author's Website: http://www.getclientsnow.com Author's Name: C.J. Hayden What's Your Marketing Attitude? C.J. Hayden, MCC Entrepreneurs pay a lot of attention to mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is right kind of marketing attitude. Do any of attitudes described below sound familiar? If so, you may be sabotaging your own marketing efforts. Read on for some possible solutions. 1. "I shouldn't have to market." If you are good enough at what you do, you tell yourself, clients should just come to you. Marketing is for products, not professionals. You have years of training and experience in your specialty, why should you have to spend your precious time on marketing? This perception is extremely common among consultants and professionals, although many won't admit it. The fact is that successful marketing is a necessary part of business ownership. If you could get all paying work you wanted without having to market, why wouldn't everyone be self-employed? If you perceive marketing as a dirty business, try thinking of it as diapers you need to change in order to have joys of being a parent. But instead of focusing on what you dislike, tie your marketing chores to your vision of a successful business. Visualize checks arriving in mail when it's time to make a cold call, or picture a signed contract when preparing for a presentation. Post visual reminders (e.g. photos or clippings) at your desk of reasons you became self-employed in first place. Parents don't remember all diapers when they're looking at baby photos.
| | 7 Ways to Become an Obvious Expert in Your Field Written by Roger C. Parker
Obvious Experts enjoy a compelling advantage over their competition; they’re first ones thought of when there’s a challenge to be addressed. Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. When you become an Obvious Expert, prospects come to you pre-sold on your competence. This speeds sales and avoids pricing issues based on unfamiliarity and a resulting lack of trust. Here are seven ways to use technology to promote your professional services on a limited budget: Technology makes it practical to promote Obvious Expert status. You can: • Maintain constant contact. You can keep in constant contact with clients and prospects without costs of printing and mailing. • Educate your market. Show prospects what to look for when buying and how quality pays off in long run. • Synergy. You can create a powerful synergy between online and offline marketing. Use print to drive website traffic! Here are some ways to put technology to work promoting your expertise: 1. Keep in touch for free Adobe Acrobat’s PDF file format lets you distribute attractive, easy to read, One-Page Newsletters for free via e-mail and Internet. Monthly, educational, One-Page Newsletters prove your expertise without bragging or boasting. A monthly One-Page Newsletter is far more effective than a four-page newsletter every other month, or a quarterly eight-page issue. Acrobat permits you to use type and layout to visually “voice” your One-Page Newsletter. This establishes an image and sets it apart from your competitors. 2. Drive web site traffic Flash Paper, a file format you create with Macromedia Contribute, permits you to display formatted newsletters on your website. Visitors can immediately read and print your One-Page Newsletters without having to download them. Contribute also lets you update your website without knowledge of HTML. 3. Add a personal touch
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