Everything and Nothing! On my modest marketing web site I have a copy of a Vincent van Gogh portrait I created for a charity fund raiser some years back. It makes my main page load slow and more than a few people have suggested I should remove it - besides they say - van Gogh and Internet Marketing. What's connection?

It all boils down to stubborn old learning habits that never die!

Let me explain - I am trained as an artist - one of best ways to learn how to draw or paint is to copy Masters. Spend a few hours copying a van Gogh, a Monet or a Durer and you will learn more in those few hours than months spent in classroom pouring over color theories, composition charts, and paint mixtures.

Learn by seeing thru eyes of Masters!

They have been there, done that, and they have solved all major problems for you. It works perfectly and artists have been learning this way for centuries.

When I started internet marketing I applied same method. (Did I mention I was stubborn!) A few hours studying Masters - their techniques, their marketing tools, their mind sets - saved me and they will save you from months (if not years) of trial and error.

Finding Masters was hardest part! With so many proclaimed and self-proclaimed 'gurus' on web; finding genuine article among all 'bovine deposits' was extremely difficult.

However, it wasn't long before some names kept popping up, again and again.

Mark Joyner, Neil Shearing, Michael Glaspie, Phil Wiley...!

Here are seven ways to do just that:

1. Focus on print media: Yes, it’s great to get your face on TV or your voice on radio. But medium that provides you with most opportunity is print. Why? Because it’s much easier to pass along a newspaper article or a magazine feature than it is to get a prospect to listen to a cassette or to watch a video. Cheaper, too.

2. Supply prospects and influentials with a steady supply of clips: Make plenty of high-quality copies, then mail them to folks who can help you most.

3. Package your articles into a media kit: Organize your clips, have them professionally copied and package them. Reporters love security of knowing that others have previously written about your company.