In 1974 when I wrote
first edition of "Magic Methods of Recruiting Commission Salespeople" (Pelican Press) I covered what was then a relatively new concept:
"MLM RECRUITING IS A SALES PROCESS"
That fact had somehow been lost on all
mlm management teams of
time. In fact, they worked very hard at trying to convince their organizations that "selling" was unnecessary and that people would flock to their opportunity if only they learned about
"cutting-edge" new products
company had created.
Balderdash! ... Clear that junk out of your mind right now. If you don't approach sponsoring as a *selling process* you are doomed to long term failure. Period!
All
conventional tools of professional salesmanship apply to
recruiting process. In fact, given
overall importance of recruiting, to your ultimate success or failure as a mlm distributor, I will go so far as to say that if you are to excel in sponsoring new distributors to your network... you simply *must* develop a high level of understanding and expertise in professional sales.
Please note that I am not talking about high-pressure, beat them over
head selling techniques. If you have to pound your prospect into
sand to get him/her to sign up for your program... you are wasting a lot of time and energy for nothing. These types of sponsorship activities do not win long term converts... they make for begrudging failures who will only eat up your valuable time trying to train
non-trainable and teach
unteachable.
Consultative Recruiting involves gently leading
prospect to realize that by getting involved with your opportunity they will more rapidly achieve their greater goals of: financial independence, improved lifestyle, security, happiness, health & wellness, etc.
Consultative Recruitinginvolves
top-level, persuasive techniques of great consultative salespeople. The techniques are basic to any good selling system:
1. Generate high quality, targeted, sales leads and an automated system for immediate personalized response to their interest or inquiry.
2. Questioning and Qualifying methods that expose
true underlying values, wishes, dreams, desires, and goals of your prospect.
3. Presenting your opportunity in its best possible light using tons of benefits that directly address your prospects concerns about:
- your credibility and believability
- product quality
- company stability and integrity